Driving sustainable change with recycled solutions for Plastic Free July

By Andy Leah, General Manager of Duraproducts

Plastic pollution has become one of the most urgent environmental challenges of our time. In 2025, almost 500 million tonnes of primary plastics will be produced globally and over 400 million tonnes of plastics waste generated – most of it destined for landfill, incineration or the natural environment.

Plastic Free July raises awareness to act against plastic pollution, by encouraging people to reduce their use of single-use plastics the initiative promotes cleaner streets, oceans, and public spaces. Through practical resources and community engagement, Plastic Free July provides meaningful ways to be part of the solution.

At Duraproducts, reducing and offsetting environmental impacts are a fundamental factor within product design and our commitment is to avoid virgin plastics entirely and instead prioritise recycled alternatives, like synthetic polymers made from recycled plastic parts.

Our pioneering lightweight kerb solution, Durakerb was developed not only as a solution to reduce downcycled waste but also to offer a smarter, more sustainable option for infrastructure projects. Durakerb units contain 88% recycled and recyclable polymer units from recycled milk bottles, caps and closures, plus other household and commercial polymer waste, thereby diverting waste from landfills and minimising environmental harm. With end-of-life potential in mind, the units can be either recycled into new products or repurposed in their entirety for different projects, further contributing to a more sustainable future.

In choosing products with a high recycled polymer content, you immediately eradicate significant risks that waste can present to the natural environment. You also create a sustained demand for recycled material that drives innovation so we not only recycle more in terms of volume but in variety, recycling material that would once have been considered un-recyclable.

Promoting high-recycled-content products like Durakerb supports innovation and helps shape a cleaner, more resilient future. By choosing recycled over virgin materials, Duraproducts is proud to support Plastic Free July and demonstrate how sustainable innovation can drive lasting change in the construction industry.

Read more about sustainable products for the civil engineering sector here: https://www.duraproducts.co.uk/