Design, Product & Packaging shapes our everyday visual world. From commercial branding to beautifully designed products and logos.
This year our Design, Product & Packaging Longlist uses vibrant colour, playful character design and dynamic shape to create energetic, joyful work that audiences can incorporate into their everyday lives.
We love seeing the tactile quality of this category, be sure to check out the full Design Product & Packaging WIA2025 Longlist.
We’ve put together a curated selection of our Longlist, showcasing the variety of places these beautiful illustrations end up!
Get to know more about our 2025 Longlist with this curated list of category highlights.
Alexa Bartle
Ola Maté Drinks
Profesional
For this project Alexa was commissioned by drinks company Ola Maté to create 3 whimsical illustrations for a line of mate-based drinks.
The goal was to reflect the benefits—mental clarity, energy, and productivity—while weaving in the brand’s Argentine roots through traditional patterns.
The product is aimed at Gen Z, embracing values of community, openness, and adventure.
Alexa Bartle is an illustrator based in Hamburg, Germany,
Click here to see the full project.
Madeline Mahalak
Cecile’s Hot Sauce
New Talent
Madeline was tasked us with designing a bottle of our choice for a University project, and picking the contents of her choice. She enjoyed having free range with this project as it was very open-ended.
She loved creating fun, expressive, branded mascots and the rustic type and fun illustrative style lead to the creation of Cecile’s Hot Sauce, based in Baton Rouge, Louisiana.
The design was mainly created in Adobe Illustrator and Procreate.
Madeline Mahalak is an illustrator based in the United States of America.
Click here to see the full project.
Don Mak
Venchi Hong Kong Special Edition Packaging
Professional
This work was created for Venchi Hong Kong’s special edition packaging, celebrating the brand connecting with Hong Kong’s unique cultural context.
The brief sought an isometric composition incorporating Venchi’s signature colors and chocolates to evoke elegance and a sense of delicious indulgence.
The illustrations were applied to Venchi’s special edition chocolate packaging, now available at their Lee Garden Two store in Hong Kong.
The illustration was finished with watercolor, followed by modifications in Photoshop and Procreate for the layering and refine details.
Don Mak was born and raised in Hong Kong, and currently lives in the UK.
Click here to see the Full Project.
Yu Fan
Penguin Express
New Talent
This project was created for Yu Fan’s packaging class, inspired by emperor penguins. Their long journeys to hunt and feed their young symbolize care and dedication.
Yu reimagined the emperor penguin as a hardworking, lovable “delivery worker,” bringing refreshing soda from Antarctica—perfect for hot summer days.
With the theme “Bringing Coolness, Sharing Love,” this design blends a love for nature and adventure with a focus on sustainability.
Yu Fan is an illustrator and designer based in Baltimore, USA
Click here to see the Full Project.
Joanna Gniady
OTO Coffee Packagings
Professional
Joanna has worked in collaboration with OTO Coffee Bar in Wroclaw since day one, shaping its visuals – logo, window art, apparel, and, most importantly, coffee packaging.
In 2024, their logo-mascot, OTO Bear, returned in full chaos mode: climbing Wroclaw’s skyline, spinning in NYC, and surfing with sharks.
She designed these three illustrations as the main stars of the coffee packaging. Each one tells its own story and takes over the entire bag – front, back, and even the bottom. No empty spaces, just pure caffeinated adventure.
Joanna Gniady is an illustrator from Wroclaw, Poland.
Click here to see the Full Project
Ike the Tike
BITS & BOOBS
New Talent
Bits & Boobs is a line of soft toys devised in Ike’s last year of University.
The brief required them to explore the theme of identity: having been fascinated with the quirkiness and creative diversity of the human body, they created a gang of unashamedly naked characters.
Their gender can only be speculated, and they leave plenty of space for uncomfortable questions: why is their – and therefore our – nudity sexualised? Are we not all odd, saggy assemblages of bits, boobs, and hair?
Ike the Tike is a creative mischief-maker and illustrator based in the UK
Click here to see the Full Project.
View the Full WIA 2025 Longlist here.
Want more 2025 Longlist content? If you enjoyed reading this curated list, head over to our socials where we’ve been sharing some of the incredible projects from each category. Be sure to keep an eye on our website where you can see the full WIA Longlist as it’s announced. All curated category announcements can be found in our News section.
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